Blekko is an innovative search engine, which uses human input, inspired by the wiki model and is succeeding in its effort too.
Why do you need to outdo the giant Google?
In a fraction of a second, Google leads you to a million pieces of advice, but sadly a great many of them turn out to be superfluous to your query. Our attention span is low and we need exact answers fast.
With trillions of web pages on the internet, it is a cat and mouse game trying to create a page ranking algorithm. However, Richard Skrenta, founder of Blekko, believes even with tens of millions of Web pages it should be possible to make the search simple.
Skrenta is using algorithm like Google or Bing, but with experts or even volunteers to identify the sites they know.
Here is how Blekko works
Skrenta’s technique works on slashtags. Slashtags make it easy to create a vertical search engine on any topic. If you are not familiar with this term, a vertical search engine focuses on a specific segment of online content.
A slashtag is an easy-to-create custom search tool that sorts out searches to deliver only high-quality sites, without spam or content farms.
Consumer search behavior is now evolving. Vertical searches are on the rise. According to an analysis, traditional search services including Google, witnessed a decline of 3 percent in the second half of 2012.
Maybe, one of the reasons is increasing use of mobiles to access the internet. With blekko automatically applying slashtags in areas like autos, colleges, personal finance, hotels, and more, we are sure to witness more paradigm shifts in search approaches.
Why do you need to outdo the giant Google?
In a fraction of a second, Google leads you to a million pieces of advice, but sadly a great many of them turn out to be superfluous to your query. Our attention span is low and we need exact answers fast.
With trillions of web pages on the internet, it is a cat and mouse game trying to create a page ranking algorithm. However, Richard Skrenta, founder of Blekko, believes even with tens of millions of Web pages it should be possible to make the search simple.
Skrenta is using algorithm like Google or Bing, but with experts or even volunteers to identify the sites they know.
Skrenta’s technique works on slashtags. Slashtags make it easy to create a vertical search engine on any topic. If you are not familiar with this term, a vertical search engine focuses on a specific segment of online content.
A slashtag is an easy-to-create custom search tool that sorts out searches to deliver only high-quality sites, without spam or content farms.
Consumer search behavior is now evolving. Vertical searches are on the rise. According to an analysis, traditional search services including Google, witnessed a decline of 3 percent in the second half of 2012.
Maybe, one of the reasons is increasing use of mobiles to access the internet. With blekko automatically applying slashtags in areas like autos, colleges, personal finance, hotels, and more, we are sure to witness more paradigm shifts in search approaches.
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