Rich Skrenta, in his quest to deliver differentiated search experience for web users, has launched a suite of three products, namely,
• Blekko, the search engine
• izik, a mobile application
• and ROCKZi, a social news platform
All of the above have one thing in common. They are powered by Blekko’s proprietary technology.
So, let us try to find out what is so special about this technology.
Many were finding the traditional search engines lack luster. Type in keywords and in an instant you are delivered with millions of advices – most of them irrational or irrelevant to your search.
Even the list of “blue links” was not proving helpful, as users had to sift through these to find the relevant answer to their query.
Now, people want the best results in the least amount of time. The demand for an alternative search engine for discovery was on, and luckily, Blekko provided the answer.
This new search train is breaking down search queries into categories that offer links to curated results from their own dedicated semantic database.
The keyword here is human curation. Actual humans are editing search results and employing slashtags for easy categorization.
What has been the offshoot of all this?
It has managed to eliminate spam and content farms from search results.
Blekko, izik and ROCKZi - all of these three products are promising a pleasurable search. However, whether it will be possible for this new search horse to compete with the giant Google remains to be seen.
Blekko is an innovative search engine creating a differentiated search experience for users by delivering high-quality, curated results and organizing content into categories.
• Blekko, the search engine
• izik, a mobile application
• and ROCKZi, a social news platform
All of the above have one thing in common. They are powered by Blekko’s proprietary technology.
So, let us try to find out what is so special about this technology.
Many were finding the traditional search engines lack luster. Type in keywords and in an instant you are delivered with millions of advices – most of them irrational or irrelevant to your search.
Even the list of “blue links” was not proving helpful, as users had to sift through these to find the relevant answer to their query.
Now, people want the best results in the least amount of time. The demand for an alternative search engine for discovery was on, and luckily, Blekko provided the answer.
This new search train is breaking down search queries into categories that offer links to curated results from their own dedicated semantic database.
The keyword here is human curation. Actual humans are editing search results and employing slashtags for easy categorization.
What has been the offshoot of all this?
It has managed to eliminate spam and content farms from search results.
Blekko, izik and ROCKZi - all of these three products are promising a pleasurable search. However, whether it will be possible for this new search horse to compete with the giant Google remains to be seen.
Blekko is an innovative search engine creating a differentiated search experience for users by delivering high-quality, curated results and organizing content into categories.
