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Tuesday 28 May 2013

Blekko Gives Preference To Quality Over Quantity

Search engine market is dominated by giants like Google, Yahoo, and Microsoft’s Bing. Under such a situation, critics were skeptical about the arrival of a new search engine in a lucrative but a crowded market. Blekko, the new-age, spam-free search engine which is the latest entrant in the market, has proved that it is here to stay. It is a search engine that delivers the highest-quality results from the most trusted of sites. Apart from returning spam-free results, a mix of algorithm and consumer involvement separates this search engine from its peers.


                                                         

Blekko provides an unique search experience, as its mission is to return results that are open, transparent with high degree of human involvement. It makes search a collaborative process where users and its partners combine their own user experience and their expertise with traditional algorithm method to deliver high-quality and most relevant content. It is often seen that traditional search engines return results using a complex algorithm equation with not even a little bit of human involvement. The end result is that quantity often comes in way of quality. These traditional methods are susceptible to search engine optimization techniques. User query, under such circumstances, returns results that in most cases are far off from what the user is seeking. This leads to frustration as well as waste of time.

Blekko has revolutionized online search and content delivery by involving users to a greater degree in its search process. This ensures that only relevant and pertinent information is delivered from top-quality and trusted sites.