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Friday 18 April 2014

Blekko Going Strong with its Innovative Social Content Curation Site

Blekko’s innovative ways for search seem to be catching up with users.

ROCKZi, launched by Blekko in July 2012, is a visually forceful way to network with fresh content. Just select from the many categories, including sports, medicine, or movies, and get displays on your computer or mobiles, a grid view of items of your choice. All you need to do is, “Read. Vote. Rock”.

Many of us may think what is so special about ROCKZi. After all, Facebook and Twitter already work in a similar fashion.

This new search engine has the answer 

ROCKZi is potentially a way to discover high-quality content on an increasingly cluttered web.

The driving force for Rich Skrenta is curation. The idea is to allow people to curate.

This concept is an extension of allowing search of top-quality content in vertical categories called slashtags. By making slashtags as the cornerstone of ROCKZi as well, Blekko engineers have made an innovation by providing it as a feed.

Easy to navigate

“It is even less complex than a slashtag,” says a user. “You simply select the category you are interested in.”
                                                                                             

One glance and the concept appears good. The layout is easy to read and navigate. All you have to do to read the full content is tap on the article’s image to expand the snippet. 

Now ROCKZi application can also be downloaded on mobiles, making it a breeze to read constantly updated content on the go.

Some may say ROCKZi is an amalgam of Pinterest and Flipboard, but the going seems to be good.