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Friday 20 December 2013

Blekko : Simplifying and Rationalizing Search

Blekko is an innovative search engine, which uses human input, inspired by the wiki model and is succeeding in its effort too.

Why do you need to outdo the giant Google?
In a fraction of a second, Google leads you to a million pieces of advice, but sadly a great many of them turn out to be superfluous to your query. Our attention span is low and we need exact answers fast.

With trillions of web pages on the internet, it is a cat and mouse game trying to create a page ranking algorithm. However, Richard Skrenta, founder of Blekko, believes even with tens of millions of Web pages it should be possible to make the search simple.

Skrenta is using algorithm like Google or Bing, but with experts or even volunteers to identify the sites they know.
                                                                                                                                                                  
Here is how Blekko works

Skrenta’s technique works on slashtags. Slashtags make it easy to create a vertical search engine on any topic. If you are not familiar with this term, a vertical search engine focuses on a specific segment of online content.

A slashtag is an easy-to-create custom search tool that sorts out searches to deliver only high-quality sites, without spam or content farms.

Consumer search behavior is now evolving. Vertical searches are on the rise. According to an analysis, traditional search services including Google, witnessed a decline of 3 percent in the second half of 2012.

Maybe, one of the reasons is increasing use of mobiles to access the internet. With blekko automatically applying slashtags in areas like autos, colleges, personal finance, hotels, and more, we are sure to witness more paradigm shifts in search approaches. 

            

Sunday 8 December 2013

Blekko : Making The Web Space A Perfect Search Station

There are a number of search engines functioning on the web space in present scenario that are in continuous competition with each other for offering the best search experience to its user base. Amongst all these the latest and most talked about search engine is blekko that focuses on providing you appropriate search results so that you need not to spend time on checking out the spams and the scams.

The main objective of the new search engine is to provide better search results than those offered by Google search by offering results picked from a set of 3 billion trusted websites and excluding materials from such sites such as content farms.

The newly introduced search engine blekko offers following features to all its users:

•    Search engine optimization statistics

•    Linking pages

•    IP address lookup

•    Cached pages

•    Tagging of pages

•    Crawl statistics

•    Creating and searching slash tags

•    Finding duplicate content

                                                                                 
The feature that differentiates the new search engine from others is the slash tags that reduce the unwanted and undesired search results unlike Google, Yahoo and Bing.

Cases in which functioning of slash tags are important

• Search you can’t do with keywords

• Access to recent material and web data

• Direct access to third party’s API

• Slash through heavily spammed categories

• Vertical search with just your favorite sites

The new search engine blekko is designed to eliminate spam search results allowing users to search just a subcategory of the web through its exclusive slash tag technology. The new features being implemented by the new search engine are designed for both mainstream and the site’s super users.